AI Comms Operations
The new institutional reputation operation starts now
A service by Haikai AI Office
Requests keep coming in. The pressure for speed, quality and results keeps growing. And now your team also has to bring AI into its work.
The tools are available. What is missing is time and people who know Communications and can turn AI's potential into practice.
Haikai places that capability inside your operation.
AI Comms Operations
It is the Always-On service that embeds Corporate Communications professionals with hands-on AI expertise in your team's routine.
These people join in on deliverables, refine processes and build solutions that give time back and expand the capacity of the whole operation, while turning the organization's knowledge into an asset that stays.
Technology expands human capability. It never replaces it.
Communications + AI, for real.
Who masters AI
Knows agents, automations and models.
Who masters Communications
Knows context, reputation, stakeholders, sensitivities and processes, and the nuances that make a message work or become a problem.
What are AIBP professionals?
AIBP stands for AI Business Partner: professionals who combine business knowledge with hands-on mastery of Artificial Intelligence.
In AI Comms Operations, these people are also Communications professionals: they understand the context of the area, take part in day-to-day requests and turn opportunities to use AI into solutions for the team.
They operate, build solutions and multiply capability, connecting Communications work to what AI makes possible.
A tailor-made composition
The operation is set up around each organization's needs and can bring together skills like these, spread across the professionals who work with your team.
- PR and reputation
- Press relations
- Internal communications
- Social and content
- Executive positioning
- Crisis management
- Media intelligence and clipping
- Influencers and creators
- Media training
- Institutional narratives
- Data and insights
- Generative AI
- Agents
- Skills
- Prompt engineering
- Context architecture
- Automations
- Knowledge bases
- Orchestration
- Governance
- Prototyping
Google Workspace + Gemini · Microsoft 365 + Copilot · ChatGPT · other approved environments
Operate, Multiply, Build
These are fronts that continuously feed each other, not stages of a project.
What AIBP professionals learn while operating becomes a solution to multiply and knowledge to build. What is built, in turn, goes back into the operation and makes it more capable.
Operate
AIBP professionals take part in day-to-day Communications requests: they research, analyze, produce and structure with AI support.
The result is less time on operational work and more speed, consistency and analytical capacity.
Multiply
As they work, AIBP professionals develop agents, prompts, workflows, templates, automations and new practices that the team, leaders, agencies and suppliers can use.
They help the entire Communications ecosystem use AI better.
Build
Communications knowledge tends to be scattered across people, documents, suppliers and practices that were never formalized.
Building goes beyond organizing files: it means turning context, criteria, language and ways of working into capability that is preserved, shared and applied.
Knowledge as infrastructure
This asset takes the form of documented processes, structured knowledge bases, context architecture, skills, agents and governance. We call this set the Comms Brain: the organization's Communications knowledge, organized to be consulted and applied by people and by AI. The format varies with each organization.
Schematic representation of elements that can be built. The composition varies with each organization.
Your reputation is now also interpreted by machines.
For decades, Communications worked to build relationships between organizations and their stakeholders. Now there is a new layer: AI systems find, select, interpret, combine and present information about companies, brands, leaders and topics, and start to mediate how people form perceptions of them.
Operate, Multiply and Build all contribute to this goal.
Algorithmic reputation is an ongoing Communications discipline. Press releases, institutional pages, positioning, content, data, statements from leaders and knowledge assets all shape how the organization is found, understood and represented by people and by AI systems. No organization controls what each system answers. It falls to Communications to take care of the quality, consistency and clarity of what it offers to be interpreted.
Schematic representation: Communications builds reputation for two environments.
Capacity to deliver today. Knowledge to keep evolving.
Talk to Haikai about your team's needs and where AI Comms Operations can expand your capacity.
Talk about AI Comms OperationsOr write to contato@haikai.pro
